I heart shopping

So pretty much every girl that I know loves shopping for new clothes, including myself, a total shopping spree-every-weekend-kinda person. So lately when I go shopping, and what I've watched in my financial literacy class, people shop for clothes depending on the brand name. Why does this happen? Personally, the new trends are a big factor in this. Teens at school have the most, uh... interesting fashions that seem to get either wierder or cuter every week. Keeping in these trends that come and go are usually bought from popular stores, like idk, aero, abercrombie and fitch, american eagle, and so on. Since these stores are widely known, and everyone sees there brands, the trends at school are also "popular" that come from these stores. There's also a thing going on that the trends are getting more expensive. If the clothes are getting more expensive, than people, to be part of the trend, will start spending more money. At the same time, the same shirt at like Walmart or Target may be less expensive, but since the "popular" stores are getting the money, it'll keep continuing. It's competitive consumption! Just to be part of the trends at school or just in society all together and buying by brand name is, well, not really needed.